<div class="content-intro"><p data-start="90" data-end="516"><strong data-start="90" data-end="102">About Us</strong><br data-start="102" data-end="105">Our company is on a mission to reduce food waste and make high-quality, affordable food accessible to everyone. Through our innovative app-based marketplace, we connect shoppers with discounted perishable items while helping retailers turn would-be waste into revenue and meaningful environmental impact. We’re growing quickly across North America and partnering with retailers of all sizes to expand our reach.</p> <p data-start="518" data-end="760" data-is-last-node="" data-is-only-node="">If you’re passionate about creating real change for people and the planet, we’d love for you to join us. Your work here will directly contribute to a mission that helps families save money, reduces waste, and builds a more sustainable future.</p> <p>&nbsp;</p></div><h3><strong>What We’re Looking For</strong></h3> <p>We're looking for a VP of Marketing &amp; Communications who is equal parts strategic and hands-on, deeply curious about consumer behavior, and energized by building something that matters. You're a storyteller at heart with the operational discipline to back it up — someone who can set the vision and roll up their sleeves to execute it.</p> <p>This role is ideal for someone who:</p> <ul> <li>Thrives in a high-growth, early-stage environment where the playbook is still being written and ambiguity is an opportunity, not an obstacle</li> <li>Takes full ownership of brand and communications — from strategy through to execution — without waiting for direction</li> <li>Collaborates naturally across Product, Growth, Retail Partnerships, and Operations to ensure brand shows up consistently across every touchpoint</li> <li>Balances the urgency of a fast-moving startup with the discipline to build a brand that compounds over time</li> <li>Is genuinely motivated by Flashfood's mission to reduce food waste and make good food more accessible — and knows how to translate that mission into narratives that resonate with consumers, partners, and press alike</li> </ul> <p>&nbsp;</p> <h3><strong>What You’ll Do</strong></h3> <ul> <li>Own Flashfood's brand strategy end-to-end — defining how we show up in the world, what we stand for, and how that identity evolves as the company grows</li> <li>Lead all external communications including media relations, press strategy, executive thought leadership, and corporate announcements</li> <li>Build and maintain relationships with journalists, editors, and media contacts across consumer, trade, and tech verticals</li> <li>Drive proactive and reactive PR — crafting narratives that keep Flashfood top of mind and managing the company's reputation with confidence</li> <li>Develop and execute integrated brand campaigns from concept through to launch, ensuring creative consistency across every channel and audience</li> <li>Own the creative process — briefing, directing, and reviewing work from internal contributors and external agencies, designers, and production partners</li> <li>Set and maintain Flashfood's brand voice, visual identity, and messaging framework, ensuring consistency across all consumer and partner-facing materials</li> <li>Lead storytelling around Flashfood's mission — food waste reduction, affordability, and community impact — in ways that resonate with shoppers, retail partners, and the public</li> <li>Oversee the development of content that brings the brand to life across social, owned channels, and partnerships — with a focus on brand expression rather than performance</li> <li>Partner with Retail and Partnership teams to develop co-branded and partner communications that elevate Flashfood while supporting partner goals</li> <li>Build and lead a high-performing brand and communications team, including hiring, developing, and managing both internal staff and external agency relationships</li> <li>Serve as a communications advisor to the executive team, supporting internal communications, crisis communications, and key company moments</li> </ul> <h3><strong>What You’ll Bring</strong></h3> <ul> <li>10+ years of progressive experience in brand marketing, communications, or a combination of both, with at least 3–5 years in a senior leadership role</li> <li>Proven track record of building and evolving a consumer brand from the ground up or through a significant growth stage</li> <li>Deep expertise in PR and media relations — you have established relationships with journalists and know how to generate coverage that moves the needle</li> <li>Exceptional storytelling ability, with the skill to translate complex or mission-driven ideas into narratives that resonate with diverse audiences</li> <li>Strong creative instincts and a high bar for craft — you know great work when you see it and can articulate clearly why it works</li> <li>Experience owning and directing creative output across brand campaigns, visual identity, and content — whether through internal teams or agency partners</li> <li>A strategic mindset balanced with a bias for action — you can develop a long-term brand vision and still execute in a fast-moving environment</li> <li>Strong executive presence and communication skills, with experience advising senior leadership and serving as a company spokesperson</li> <li>Demonstrated ability to build, lead, and develop high-performing teams in a lean, fast-paced environment</li> <li>Experience working cross-functionally with Product, Growth, and Partnership teams to align brand across the business</li> <li>Comfort operating in an early-stage or scale-up environment where priorities shift and resourcefulness is essential</li> </ul> <h3><strong>Nice to Have</strong></h3> <ul> <li>Experience in a marketplace, two-sided platform, or retail-adjacent business</li> <li>Background in food, grocery, sustainability, or mission-driven consumer brands</li> <li>Experience managing crisis communications and corporate reputation</li> <li>Familiarity with Canadian and US media landscapes and the nuances between them</li> <li>Experience building a brand function from scratch, including establishing processes, tooling, and team structure</li> <li>Exposure to partner or B2B communications in addition to consumer-facing work</li> <li>An existing network of agency, production, and creative talent you can activate quickly</li> </ul> <h3><strong>What We Offer</strong></h3> <ul> <li>Competitive salary, equity, and comprehensive benefits.</li> <li>100% remote work with flexibility and trust.</li> <li>Mission-driven work that reduces food waste and expands access to affordable food.</li> <li>A fast-growing, collaborative team with big ambitions.</li> <li>Real opportunities for career growth</li> </ul> <p>&nbsp;</p><div class="content-conclusion"><p data-start="113" data-end="410">Flashfood is an equal opportunity employer and is committed to building a diverse, inclusive, and equitable workplace. We welcome candidates from all backgrounds and experiences, and we’re dedicated to creating an environment where everyone feels supported and empowered to do their best work.</p> <p>&nbsp;</p></div>